Case Studies

Bajaj Allianz Insurance Jan Jagriti Van

Objective : To promote Jan Jagriti and direct engagement of masses with branch advisors.

State :West Bengal, Jharkand, Tripura, Chattisgarh

No. of Vans used : 4

Activities : Promotional games, Free Programme Brochure, Personalised Merchandise, merchandising, freebies distribution.

Achievement : A target of major TG achieved by the vans in the duration of activity days.

Birla Sun Life Insurance Van Activation

Objective : To promote brand awareness and engagement of branch advisors for policy benefits.

State :Odisha

No. of Vans used : 1

Activities : One to One Interaction, Promotional Games, Spot Advisory, Freebies Distribution.

Achievement : A target of thousands of TG achieved by the van in the duration of activity days depicting the benefits and advantages of the policy in comparison to the other market leaders.

BNP Paribas Brand Activation

Objective : To promote visibility and brand awareness across Kolkata.

State : West Bengal

No. of Vans used : 12

Activities : Brand Visibilty through i-Walker at major areas of the city.

Achievement : Helped in achieving the brand visibility and raising the brand value amongst general people.

Dost Service Tax Alerts Campaign

Objective : To raise alarm for service tax due dates.

State : West Bengal

No. of Vans used : 12

Activities : cutouts arrow indicators used to raise alert through promoters.

Achievement : Helped in gaining market attention for service tax return due dates.

Idea 4G Launch at Burdwan

Objective : To launch My Idea Store and to Promote the Brand Store to Generate Footfalls.

State : West Bengal

No. of Vans used : BURDWAN

Activities : Store Decor with Flowers, Baloons, Fliers etc.

Achievement : Generation of LARGE store Footfalls during the launch activity..

Nokia Brand : NPD Launch

Objective : To launch NPD Store and to promote the brand store to generate footfalls.

States : West Bengal

No. of Stores Launched : 8

Activities : Store Décor with Flowers, Baloons, Fliers etc, prepublicity , Merchandising, DTD activity.

Achievement : Generation of Footfall @ 1K per store during the 3 days of launch activity @ Chandni, Dhakria, Camac Ctreet, Garia,Sarat Bose Rd, India Exchange Place, Bankuda, Howrah each.

Airtel DTH Housing Activity

Objective : To create consumer awareness for the DTH Services through innovative promotion

States : WB ( Kolkata City )

Mode: Launching through One to One interaction and Live Demo.

Activities : Demonstration of DTH at various residential complexes, one to one interaction, Live Telecast ( Demo)

Achievement : Helped in promoting the DTH services at various Residential thus final conversion in the form of sale.

Philips CE

Objective : To create a consumer pull for the brand through innovative promotion

States : West Bengal

No. of Actibations : 50

Activities : Live Demo ,Loan Mela, promotional games literature distribution,Collection of feedback, freebies distribution

Achievement : Helped in increasing the customer base (contacted 2000 owner of the satisfied customers and 5000 aspirant buyers, out of this generated 2300 hot prospect.

GSK – BOOST PROMOTION

Objective : To create consumer awareness for the Boost Energy Drink and to equalize Boost as best energy drink available in market through Mall promotion

States : WB (Kolkata City)

Mode: Activation through One to One interaction and Live Demo.

Activities : Wet Sampling at various Malls, one to one interaction, Live Demo about USP of Boost Energy Drink.

Achievement : Helped in promoting the Boost energy drink services at various Residential Apartments and Malls thus final conversion in the form of sale.

Kotak Life Insurance - Activation

Objective : To create consumer awareness and increase activation through data leads and direct contacts.

States : NESA ( Ghy, Tinsukia, Jorhat)

Activities : 12 Nos

Mode: Activation through One to One interaction, School Contacts, Mall Promo and Live Demo.

Activities : Fish Ball, BOP, Live Demo, One to One Interaction etc

Achievement : Helped in promoting the getting hot leads of around 50 individuals doing 12 activities in North East.

ING Life Insurance- Activation

Objective : To create consumer awareness and increase activation through data leads and direct contacts.

States : West Bengal

Activities : 50 Activations

Mode: Activation through One to One interaction, School Contacts, Mall Promo and Live Demo.

Activities : Fish Ball, BOP, Live Demo, One to One Interaction etc

Achievement : Helped in promoting and gettinf hot leads of around 5000 individuals

MTS Mobile: 1p/ Sec Promo

Objective : to introduce 1p/sec offer and to inform masses about the same.

States : West Bengal

No. of Vans used : 2

Activities : One to One Interaction, Free Calling, Promotional Games, Spot Personalized MTS gifts, merchandising, freebies distribution

Achievement : a target of 1Lac TG achieved by the vans in a duration of 30 days, Exclusive information sharing about the 1p/sec offer, Connectivity information etc

Nokia Pujo Activity

Objective : to privilege Nokia dealers with Pujo Offer

States : West Bengal

No. of Vans used :

Activities : One to One Interaction, On Air Promotion, Spot Personalized Nokia gifts, merchandising, freebies distribution

Achievement : a target of 200 Dealers achieved by the vans in a duration of 4 days, Exclusive information sharing about the Pujo Offers of Nokia spread satisfactorily.

Nokia C3 Activations

Objective : To promote C3 amongst the TG – Chat friendly segment youth.

States : West Bengal, Orissa, Jharkhand, Assam

Activities : Van Promotion, College Activations, Corporate Activations, Mall Activations

Activities : One to One Interaction, On Spot Conversion, merchandising, Model Promotion.

Achievement : Covered entire States, Reached TG through defined modus of Colleges, Mall, Corporates.

LMN-Red/Amar FM Pujo Porikroma

Objective : Pujo Porikroma to LMN users.

States : West Bengal

No. of Vans used : 6

Activities : VIP Pujo Porikroma across 26 pandals of Kolkata, Full day Sight Seeing, Food and Refreshment, Photography @ Pandals.

Achievement : 24 Families Selected Randomly through Online Format of Red FM & Amar FM made to visit the said 26 pandals and enjoy the sightseeing as VIP Guest of LMN.

Mahindra & Mahindra

Objective : To promote and push the TG for Test Drive of CRX

States : West Bengal

Activities: Van Promotion, Test Drive, Live Demo

Achievement : Covered entire State, Reached TG through defined modus of Transport Stand Activations. Booking of 18 CRX in a span of 7 working days covering 14 stands.

Airtel Mobile – VAS Promotion - (FIFA World CUP 2010)

Objective : To create hype and promote Vas offers during FIFA World Cup

State : West Bengal

No. of Vans used : 1

Activities : Promotional games, Free World Cup Schedule, On Spot Sales of VAS Products, Merchandising, Freebies distribution.

Achievement : the entire exercise was carried out in Kolkata for a period of 1 month exclusively. Sales amounting to Rs.38000/- was achieved and Vas products promoted amongst the youth across colleges, adda joints etc.

DISH TV - ACTIVATIONS

Objective : promote and enhance sales thus market share.

States : West Bengal

Location : Kolkata

No. of Activations : 10

Activities : DTD, Van Campaign, Roadshow, Corporate Activations etc

Achievement : Conversion of 500 leads to immediate customers.

Bud Weiser Magnum – Bar activations

Objective : promote the bud weiser brand

States : West Bengal

No. of Pubs : 4

Activities : One to One Interaction, Sampling

Achievement : a target of 200 customers sampled in a duration of 4 days, Exclusive information sharing about the product.

ITC - VAN ACTIVATIONS (SURROGATE)

Objective : to promoter Silk Cut brand

States : West Bengal

No. of Vans used : 6

Activities : One to One Interaction, Free Sampling, Product Placement, Merchandising.

Achievement : A target of 1Lac TG achieved by the vans in a duration of 30 days, Exclusive information sharing about brand.

IDEA - VAN ACTIVATIONS

Objective : To promote IDEA 3G and Voice.

States : West Bengal & Orissa

No. of Vans used : 6

Activities : One to One Interaction, Spot Booking, Sales, Product Placement, Merchandising.

Achievement : A target of 1Lac TG achieved by the vans in a duration of 30 days, Exclusive information sharing about brand, on spot sales, merchanding etc

IDEA ROCKS INDIA – AUDITION & ACTIVATIONS

Objective : to promote IDEA Rocks India Contest and conduct Audition.

States : West Bengal

Format : Mall & On Ground , Corporate Activations

Activities : One to One Interaction, Spot audition, Live Video Streaming

Achievement : A target of 2000 TG done successful audition through mall activations. Another fleet of 4000 auditions done through on ground activity.

Kohler – Moxie Shower

Objective : To create consumer awareness for the Moxie Shower

States : WB ( Kolkata City )

Mode: MDU Activations through One to One interaction and Live Demo.

Activities : Demonstration of Moxie Shower at various residential complexes, one to one interaction, Live Demo, Spot Sales

Achievement : Closure of 8 on site customers through one to one interaction and live demonstration, database of 50 leads generated @ 1 residential